From urban Indian men to kids! This time around, we dipped into our trend insights to share buzz straight out of kiddieland!
Consumerism today has a new friend in kids! The trend sees birthday parties with Miss World or Bollywood themes, and kids in low-waist jeans and high heels. Fashion and beauty awareness are very high amongst tweens, and are rapidly trickling down to other age groups as well. They sport image tags, are clued in to the latest trends and work at acquiring a confident, ‘chilled’ look.
The “Page 3” culture, peer pressure, exposure to fashion trends on television and parents with deeper pockets are teaming up to produce a generation of independent-minded fashionistas who want to dress older than they are.
What are the influencers? Who are the brands riding this exciting wave?
Read more at TRENDSINSIGHT, our exclusive, India-specific, trend research platform!
Also, see the Economic Times article, Global brands widening product portfolio in kids segment, quoting our research.
Sheetal Jayaraj
Sheetal Jayaraj is Head- Trend research & Design at Insight Instore
(Image courtesies: www.giny@jony.com, www.lilliput-india.com, www.zappkids.com)
On a recent weekend holiday to Mysore, I couldn’t help but notice the number of rural folk who thronged every public holiday spot. Given the population, not very surprising you might think. Sure, we have always had this trend. But as far back as I can remember, the crowd would be mostly from nearby villages, people who would come across for a day trip.
