Trend research, analysis & forecasting in the apparel sector
2011 and beyond – A study with a difference

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As the world slowly comes out of the recession, one country’s name is on everyone’s lips. Not only for the way it has survived the last two years but also for the remarkable potential it is demonstrating on the cusp of a new decade. India!!

In this exciting scenario, we at Insight Instore decided to research a sector which slowly but surely is making its presence felt both internationally and within the country - the Fashion industry in India. As a precursor to our study, we conducted a scan of the Fashion and Apparel Industry. There are three things which immediately struck us:

1. Indian fashion is seeing exponential growth driven by established and new designers
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Is this just a matter of semantics? Decide for yourself – read on!

The Oxford English Dictionary defines a shopper as one who is shopping. It also defines a buyer as a person who buys!

Rather simplistic don’t you think?!

Looking at these definitions from a shopper research perspective, we think a shopper is a person who is in shopping mode – searching, browsing, comparing, seeking out value in whatever form it matters and going through a rather elaborate dance with the brands available.

On the other hand, a buyer comes across more as someone on a mission, buying what he needs/wants, picking up brands that are important to him or ones used for years, not browsing but leaving the store in an attempt to break the speed shopping record on each visit.

Agree? No?? Either way, here are some interesting findings.

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