While we continue to see the evolution of shopper marketing in India and brands increasing their efforts to understand the household shopper, we are also seeing a very interesting trend taking shape. The rise of the Cash-and-Carry shopper!
I was at a grocery store recently, at the biscuit shelves picking some out for myself when I noticed a child near me doing the same. He was probably just about 10 years old. Nothing new there. We’ve been seeing more number of children helping their parents with shopping by retrieving products off the shelves…essentially negating primary bay influencers !
But what got me interested was that he seemed to be reading a multi grain biscuit pack. Why would he be reading it if he is only retrieving it for his parents?
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