innovate

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Future Shopping!

On a recent weekend holiday to Mysore, I couldn’t help but notice the number of rural folk who thronged every public holiday spot. Given the population, not very surprising you might think. Sure, we have always had this trend. But as far back as I can remember, the crowd would be mostly from nearby villages, people who would come across for a day trip.

But this time around, the sheer size of the crowds in these places and the diversity is what struck me and made me explore the phenomenon a bit further. What I found was interesting.

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Trend research, analysis & forecasting in the apparel sector
2011 and beyond – A study with a difference


As the world slowly comes out of the recession, one country’s name is on everyone’s lips. Not only for the way it has survived the last two years but also for the remarkable potential it is demonstrating on the cusp of a new decade. India!!

In this exciting scenario, we at Insight Instore decided to research a sector which slowly but surely is making its presence felt both internationally and within the country - the Fashion industry in India. As a precursor to our study, we conducted a scan of the Fashion and Apparel Industry. There are three things which immediately struck us:

1. Indian fashion is seeing exponential growth driven by established and new designers
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