At Insight Instore, we believe that successful shopper marketing requires an eclectic mix of skills and new age thinking in areas including human psychology, marketing, analytics, design and retail. We therefore bring together our Core Team with the necessary subject specialists from our Expert Panel to achieve the optimum combination of skills for each project we undertake.
Core Team
Gopi Krishnaswamy
Gopi is the CEO of Insight Instore. He brings to this platform, a unique combination of domain experience, varied skills and academic qualifications. He has spent over fifteen years in the domain of brand retail convergence, with a specific focus on delivering real and tangible results on the ground.
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Sheetal Jayaraj
Sheetal heads the Trend research & Design vertical at Insight instore. She comes with close to ten years of experience in Research, Concept building & Design. She has addressed retail design challenges across sectors, ranging from lifestyle to luxury and FMCG to services.
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Nisha Abdulla
Nisha is a Consumer and Shopper Behavior expert with insightful work experience across Envirosell (through a JV with Technopak Advisors), Tesco HSC & Hewlett-Packard. She is a proactive Retail & CRM researcher with Certifications in Retail from RAI (Retailers Association of India) & Tesco Global Insights team.
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Kalyani Mehendale
Kalyani is a Senior Associate handling our Singapore operations, working on Trend research, Design and Shopper Insights in the region. She comes with close to eight years of experience in Marketing Communication, Branding and Strategic Design.
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Other team members include professionals from
- brand management
- retail operations &
- design
Expert Panel
David Bell
Associate Professor of Marketing, University of Pennsylvania, Wharton
Professor David R. Bell’s research focuses on price setting, price dispersion, contracts and arrangements in distribution channels and social contagion, among other topics of significance to retailers. Professor Bell’s research on pay-for-performance trade promotions provides a rationale for dramatic, industry-wide changes in the way retailers and manufacturers structure trade promotions, long a contentious and costly issue for both sides.
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Harish Bijoor
CEO, Harish Bijoor Consults Inc.
Harish Bijoor is a Brand domain specialist operating out of Bangalore. He runs a unique boutique consulting outfit branded Harish Bijoor Consults Inc., a brand name that has a consulting presence across the markets of Hong Kong, Seattle, London , Dubai and the Indian sub-continent.
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Pierre Chandon
Associate Professor, Marketing, INSEAD
Pierre Chandon is Associate Professor of Marketing at INSEAD (with tenure), which he joined in 1999. In 2005-2006, he was Visiting Assistant Professor of Marketing at the Wharton School, University of Pennsylvania and in 2004-2005, he was Visiting Assistant Professor of Marketing at the Kellogg School of Management, Northwestern University. Pierre Chandon holds a PhD in marketing from HEC Paris and an MBA from ESSEC.
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R.Ravi Kumar
Professor, Organizational Behavior, IIM Bangalore
Dr. Kumar is a tenured Professor in Organizational Behavior at IIMB. He holds a Master’s degree in Psychology and Parapsychology and a doctoral degree in Organizational Behavior, both from Andhra University, Waltair, India.
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P.K.Sinha
Professor, Marketing & Retailing, IIM Ahmedabad
Chairperson, Centre for Retail Studies
Professor Piyush Kumar Sinha is a faculty in the area of marketing and retailing. He has more than two decades of academic and industry experience. He has taught at leading management schools of India.
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